Yes. And No. Let me explain.
You will have noticed that when you are selecting keywords that we provide a few different metrics, these are:
- Priority score (our own metric to help, more on this below!)
- Search volume (the number of people searching for that phrase every month in Google)
- Competition (a value from Google about how competitive that keyword is)
The key metric there is 'priority score' - so let me unpack that for you...
Priority score is a metric that we have created just for you guys, to help you decide between competing keywords.
To work out this score, we look at:
- Your website's current SEO value (we measure this via the domain authority your website has, which is in an indicator of it's backlink profile)
- The search volume
- The competition level
The first part there is the key ingredient - "Your website's current SEO value" .
We look at your current 'SEO value' and adjust the priority scoring accordingly.
This is super important - when it comes to SEO you can't just rank for any old keyword from the start. Some keywords are more competitive than others, and you need a certain level of SEO value to hit page 1.
This is exactly what an SEO expert would be looking at, so we do it too. And this is just one of the reasons why Hike differs to everyone else out there.
So back to the question - "Should I just choose keywords that are high priority?"
You should use the priority score as a guide - a good guide - for choosing between different keywords.
The 'newer/younger' you are as a website then the more you should target keywords that have a low competition level and a low search volume.
The 'older' you get, the more you can target keywords that with higher competition levels and higher search volumes.
When you can't decide, use the priority score as this takes into account the SEO value you're website has.
But remember - it is only an algorithm! Only you will be able to understand whether or not a keyword is relevant to your product/service and your customer base. use your intuition wisely, and then conform those choices with the data we provide.