Yes. And No. Let me explain.
You will have noticed that when you are selecting keywords we provide a couple of different metrics, these are:
Difficulty score (how difficult it will be to rank on page 1 for that keyword)
Search volume (the number of people searching for that phrase every month in Google)The key metric there is 'difficulty score' - so let me unpack that for you.
To work out this difficulty score, we take the top 10 websites that are currently ranking for that keyword, look at the domain authority for all 10 sites & decide how difficult it is to rank on page 1 in Google.
This is super important - when it comes to SEO you can't just rank for any old keyword from the start. Some keywords are more competitive than others, and you need a certain level of SEO value to hit page 1.
This is exactly what an SEO expert would be looking at, so we do it too. And this is just one of the reasons why Hike differs from everyone else out there.
So back to the question - "Should I just choose keywords that are low difficulty?"
You should use the difficulty score as a guide - a good guide - for choosing between different keywords.
The 'newer/younger' you are as a website then the more you should target keywords that have a low difficulty level and a low search volume.
The 'older' you get, the more you can target keywords with higher difficulty levels and higher search volumes.
But remember - it is only an algorithm! Only you will be able to understand whether or not a keyword is relevant to your product/service and your customer base. Use your intuition wisely, and then confirm those choices with the data we provide.