When you add a competitor into Hike the data doesn't automatically refresh.
However, you have 3 credits every month that you can use to refresh the competition data (or use to add new competitors).
To update the data for an existing competitor all you need to do is follow the steps below;
1. Head over to https://my.hike.marketing/competition
2. Click on the settings button
3. Click on refresh data
This will then rerun the data and send you back to the latest report for that website.