Hike's White-Label service provides businesses with the opportunity to offer DIY SEO work under their own brand.
There are two versions of the White-Label service available, both the standard White-Label that comes as part of the Agency Growth subscription and White-Label Plus (Agency Plus) subscription.
The standard White-Label subscription lets you manually add in your clients' websites and your clients' users. You will then be charged by Hike and will have to invoice your client outside of the platform.
To upsell the platform as a DIY solution, we would recommend the White-Label Plus version, as that allows you to have white-labeled checkout pages on your website so that you can upsell a maximum of two products: one DIY solution and one fulfilment offering.
Let's explore how you can use this to upsell SEO services by creating and retaining clientele through a practical and supportive SEO journey.
Step 1: Create and Customize Your Brand
- Optimize Branding: Use Hike’s entirely customizable White-Label feature to personalize SEO services under your brand.
- Tailor Services: Leverage the White-Label Plus offering to formulate services that align perfectly with your clients' unique SEO needs. White-Label Plus will allow you to not only offer a DIY solution and fulfilment services but also offer one-off orders, whether that be Actions, Content, or more.
Step 2: Attract Clients with Strategic Approaches
- SEO Optimized Sales Page: Craft a sales page, ensuring it is SEO-optimized to catch the proper attention and capture quality leads.
- Leverage SEO Audit Tool: Utilize Hike’s SEO Audit Tool to gauge potential clients' website performance and create an entry point to initiate discussions.
- Utilize White-Labeled Marketing Material: Take advantage of Hike’s white-labeled demo videos and marketing materials to present as your proprietary resources.
Step 3: Engage and Retain Clients Effectively
- Knowledge Base: Implement Hike's 'Knowledge Base', to provide solutions and responses to common queries, establishing your platform as a resource hub.
- Real-Time Support: Integrate a live-chat feature on your platform to facilitate real-time interactions and provide immediate assistance to customer inquiries through the use of Google Tag Manager.
- Educational Resources: Feature Hike’s Academy, which is rich in educational material and tutorials about SEO and platform usage, to educate and empower your clientele.
Step 4: Add Value Through Continuous Support
- SEO Strategies and Updates: Ensure that you continuously update your clients with the latest SEO strategies and updates using the materials and knowledge provided by Hike.
- Regular Audits and Reports: Perform regular SEO audits for your clients and share comprehensive reports on their website's performance and areas for improvement.
- Client Success Stories: Share client success stories and testimonials to validate the efficacy of your SEO service and build trust among prospects.
Step 5: Upselling Additional Services
- Highlight Successes: Showcase improvements and successes achieved through your SEO services to underline their value.
- Additional SEO Services: Identify and introduce additional SEO services or packages that can further enhance your clients' online presence.
- Exclusive Offers: Present exclusive offers or packages to existing clients, encouraging them to explore and invest in additional services.
By effectively using Hike SEO’s White-Label service, businesses can establish and upsell their DIY SEO work, ensuring client attraction and retention through strategic, educational, and supportive approaches, all while keeping their brand at the forefront. This enhances the service offering and provides clients with a consistent and valuable SEO journey.
Consistent value delivery, trust-building, and ensuring client success are pivotal in upselling and establishing a fruitful relationship. Tailor your strategies, considering your clients’ evolving needs and industry updates.